Saul Bass (May 8, 1920 - April 25, 1996) was a graphic designer and Academy Award winning documentary filmmaker. He is considered as a master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorese. He revolutionized the natuer of opening credits; untill then, the lists of cast and crew members were so dull to watch that projectionists pulled the curtains back to reveal the screen once they’d been finished. Bass was also a renowned graphic designer. His corporate work included devising identities for Bell Telephone System, United Airlines, AT&T and Warner Communications.

Movie Poster
The poster campagin for “Vertigo” attracts the viewer in bold and effective ways. The sensations of dizziness are evoked with the recurring image of the spirograph and of a man and woman falling into its vortex. The prevalent color scheme is black, red and white.

“Vertigo” Movie Credits
This was Bass’ first title sequence for Hitchcock. In it,
he shot an extreme close-up of a woman’s face
and then her eye before spinning it into a sinister spiral as a bloody red soaks the screen. The revolving spirographs evoke dizziness and obsession, setting the tone for the rest of the film.